Hats We Wear! — where we have got to

Work in progress on our deck Hats We Wear! What is settled is marked settled, and everything else is open. Sections open and close; the one you probably want first is Card selection, the final 60.

Where the work stands

WorkstreamStateWhere it stands
Rights and licencedoneSigned.
Card frontdoneFlat colour, a colour per card, hat on its own.
●Card backin progressGroup colour on every back. Max: 4 (hats on navy). Brian: 1 (solid colour), slight. John Paul makes the final design.
Card formatdonecc, 80 x 120 mm, portrait.
Print productiondoneOur existing printers. All in place.
Pricedone39.95 EUR. The price of every coaching-card set in our range.
LiteraturedoneStays out of the product. On file with us, not in the box.
Card selectiondoneFinal 60, 24 September 2026, unless someone raises a strong objection. Your notes and the team's are in the art.
TheorydoneTwo questions, four groups.
●Method and rulesin progressNow in the guide, pages 11 to 22: two steps every method shares, five methods for groups, two for one-to-one, and the prompts.
●Packagingin progressMax: 1. Brian: 1 (also likes 2 and 5). Styles 6 to 10 are new, no votes yet. Layout is the next step.
NamedoneHats We Wear! — 60 Hats for coaching, training and facilitation. Your suggestion.
LanguagedoneCards carry no words. Guide in EN, DE, IT and FR.
●Bookletin progressFirst version ready for your review: the guide, 28 pages.

Every section below opens and closes. The mark next to each one is the same mark as in this table.

1 · Card frontdone

Settled

Flat colour, a colour per card, hat on its own. No head, no figure.

Decided: a colour per card, hat on its own

Every card carries its own ground colour and the hat sits on it alone. No head, no figure. Three or four flat colours per card in total, counting the ground, and the contrast kept high enough that the hat separates from the ground at arm's length across a table.

The head silhouette lost. It made the deck look like one person wearing 50 hats, when the point is 50 hats anyone can pick up. The colour does the work the figure was doing.

Six sample cards, one or two from each of the four groups, including the baseball cap and the cycling helmet together because those are the two clusters that collide worst. The welding mask is one of the six new cards, not the old card 19.

The rules this locks in, for all 50:

Formatcc, 80 x 120 mm, portrait. Art at 1024 x 1536, ratio 1.50
Colours3 or 4 flat colours per card, the ground counted as one
GroundOne saturated colour, edge to edge. A different one per card
HatFlat shapes only. No outline, no keyline, no line art, no gradient, no texture
ContrastHigh. Nothing in the hat close in value to the ground
FrameHat centred, about 58 percent of card height, three-quarter view from slightly above
Nothing elseNo head, no figure, no scene, no shadow, no text, no number on the face of the card

Five ways of doing a colour per card were tested, with and without a head. The four we did not take are on the parked page with the round-two directions.

How we got here, the six styles we put to a vote and the directions we set aside, is on the parked page.

●2 · Card backin progress

To decide

  • The final back design. Max picks 4, Brian leans to 1. John Paul designs it with both picks in front of him.
  • The four group colours have to come out of the card-front palette.

Why the back stops being blank

We dropped printing a name and a question on the back, and that stays dropped. What goes on instead is the group the card belongs to, as a colour. Four groups, four colours, on every card.

That one change buys three things:

Deal by group without hunting.A facilitator fans the deck face down and pulls one of each colour. No reading, no sorting the deck first, no delay in front of a room.
A whole group in one move."Today we only play the ones that were handed to you" becomes picking up one colour. It is the difference between a method that exists in a booklet and a method someone actually runs.
A player sees their own pattern.Turn your picked cards face down and the answer is a row of colours. Four greens and no purple is a conversation on its own.

It costs nothing extra to print, because the back runs on the same four colours as the fronts.

Who picked what

PickHow strong
Max4 · Hats on navyPicked on 18 September.
Brian1 · Solid colourA slight preference. No strong opinion, happy to go with the group (mail, 24 September).

Next: John Paul makes the final design from these five, with both picks in front of him. In production the hat tile in 4 uses real hats from the deck.

The five we looked at

Each option shown in all four group colours: EVERYDAY, CHARACTER, GEAR, UNIFORM. Exact renders, so the colours are the real ones. Five different mechanisms, not five versions of one. Click to see them big.

1 · Solid colour Brian
The whole back is the group. Loudest by a distance: a pile on a table sorts itself from across the room. The cost is that the deck looks like four products, and a face-down card announces your group before you have said anything.
2 · Navy with a colour bar
Our navy carries the card, the group sits in a band along the top. Built for a hand: fan the cards and you read every group at once from the top edge alone. Works in a stack, on a table and in a hand, which no other option here does.
3 · Diagonal split
Navy cut against the group colour. The most graphic of the five and the one that photographs best. A diagonal is harder to trim cleanly, so a millimetre of drift at the printer shows up as a wonky line on every card.
4 · Hats on navy Max
The only one that looks like a card back rather than a colour swatch. Hats tiled over navy in the group colour, with the fox on a disc so the group still reads in a stack. In production the tile would use real hats from the deck. Quietest group signal of the five.
5 · Fox knocked out
One shape, cut out of the colour, filling the card. The most confident and the most metaFox of the five. It is also a brand mark before it is a sorting device, so the group read comes second.

One thing to watch if 4 stays: it has the quietest group signal of the five. If dealing by colour turns out to be slow in a real room, the fix is to grow the centre disc rather than change the design.

One thing to settle before this is drawn

The fronts already use a different saturated ground on every card, and the four group colours are close cousins of four of them. A green-backed card on a green front says something it does not mean. Either the four group colours come out of the front palette, or the fronts drop their four nearest shades. Our preference is the first: it costs four colours out of a palette of twenty, and it makes the back and the front one system.

3 · Card formatdone

Settled

cc, 80 x 120 mm, portrait. Art at 1024 x 1536.

Card format: from A6 to cc

Today's prototype is 152 x 101 mm, near A6. We are moving to cc, 80 x 120 mm, portrait, the format of our existing coaching-card range. All the art above is drawn at 1024 x 1536, ratio 1.50, which is that card exactly. Your drawings are mostly landscape, so every card gets reframed rather than cropped.

A6 · today
148 x 105 mm
cc · proposed
80 x 120 mm
All 60 spread on a table, 5 mm gaps1519 x 765 mm
10 x 7
845 x 745 mm
10 x 6
Fits a standard 1400 x 800 mm tableno, and nothing left in front of the playersyes, with room in front of each player
Held as a hand of 8 to 12unwieldycomfortable
Card stiffness at 400 gsmbends with handlinghigh, the smaller card stays flat
Box, stock and printernew toolingreuses the existing range
Fit to the art1.41, needs a crop on all 501.50, exactly the ratio the art is made at

The set is 60, so the table maths above is for 60. At cc it lays out 10 by 6 and fits a 1400 x 800 table with room in front of each player. At A6 it does not fit at all. Each card carries a single object on a plain ground, so it stays legible when it shrinks. A group around a table can still read a cc card from the far side, and the smaller format is stiffer and survives handling better.

4 · Card selectiondone

Sort the cards yourself

Every card in one place at brian.metafox.academy/selection. Double-click any card to see it big and leave a note. One button moves it in or out of the set. Everything you do is saved for all of us straight away, so we can stop mailing lists back and forth.

Open the card sorter

The final 60, card by card

Final as of 24 September 2026, unless someone raises a strong objection. 38 of your cards stay in, with your names on the ones we had wrong, and 22 new cards join them. 60 in total, matching the name. Your notes and the team's notes from the card sorter are in the art: star badge on the police hat, a cross on the nurse's cap, hooks and lures on the bucket hat, and the eyeshade from your list. Click any card to see it big.

SIZE
yoursnew
EVERYDAY1115
CHARACTER1816
GEAR916
UNIFORM1213
total5060
READS AS
yoursnew
male2820
female818
neutral1422
LIFE AREA
yoursnew
work1722
private2628
both45
ceremonial35

Balanced three ways: by group (15 / 16 / 16 / 13), by how the hat reads (male 20, female 18, neutral 22; your 50 read 28 / 8 / 14), and by market. The set sells in North America, Europe and Asia, so each hat has to read in all three.

"Reads as" is about how the object lands for most people, not about who is allowed to wear it. A woman wears a hard hat; the hard hat still reads neutral and the showgirl headdress still reads female.

QuadrantYour cardIn the new set Reads asLife area
EVERYDAY
7 · bucket hat
07
bucket hat
bucket hat with fishing hooks
bucket hat with fishing hooks
Brian 2026-09-24: add hooks and lure. Also answers Krissi's note that the plain shape reads Asian
maleprivaterenamed
EVERYDAY
11 · baseball cap
11
baseball cap
baseball cap
baseball cap
neutralbothkept
EVERYDAY
12 · visor cap
12
visor cap
—malebothout
EVERYDAY
16 · fencing mask
16
fencing mask
horse rider helmet
horse rider helmet
Your name. Was in GEAR: a rider picks it up
femaleprivaterenamed, moved
EVERYDAY
20 · trapper hat
20
trapper hat
trapper hat
trapper hat
maleprivatekept
EVERYDAY
21 · fur hat
21
fur hat
straw hat
straw hat
Your name. The fur hat idea comes back as its own card
femaleprivaterenamed
EVERYDAY
28 · cycling helmet
28
cycling helmet
cycling helmet
cycling helmet
neutralbothkept
EVERYDAY
31 · knit cap
31
knit cap
—neutralprivateout
EVERYDAY
33 · skate helmet
33
skate helmet
skate helmet
skate helmet
neutralprivatekept
EVERYDAY
34 · bobble hat
34
bobble hat
bobble hat
bobble hat
Your Bommelmütze, in English
neutralprivatekept
EVERYDAY
43 · sun visor
43
sun visor
—neutralprivateout
EVERYDAY—
over-ear headphones
over-ear headphones
The most worn headgear of the last ten years. Focus, and a visible do-not-talk-to-me
neutralbothnew
EVERYDAY—
wide-brim sun hat
wide-brim sun hat
Promoted to reach 60. The strongest outline of the three sun cards.
femaleprivatenew
EVERYDAY—
sleep mask
sleep mask
Added 2026-09-24 for balance. Rest, or not wanting to see.
neutralprivatenew
EVERYDAY—
earmuffs
earmuffs
Added 2026-09-24 for balance. Warm, and not listening.
femaleprivatenew
EVERYDAY—
headband
headband
Added 2026-09-24 for balance. Hair out of the way, ready to go.
femaleprivatenew
EVERYDAY—
snorkel mask
snorkel mask
In the final selection, 2026-09-24.
neutralprivatenew
EVERYDAY—
shower cap
shower cap
In the final selection, 2026-09-24.
femaleprivatenew
CHARACTER
3 · bowler
03
bowler
—maleprivateout
CHARACTER
5 · straw boater
05
straw boater
—maleprivateout
CHARACTER
8 · wizard hat
08
wizard hat
wizard hat
wizard hat
maleprivatekept
CHARACTER
10 · ear defenders
10
ear defenders
beer helmet
beer helmet
Your name. Two cans and a straw. Was in GEAR
maleprivaterenamed, moved
CHARACTER
14 · top hat
14
top hat
—maleprivateout
CHARACTER
15 · tyrolean hat, badges
15
tyrolean hat, badges
—maleprivateout
CHARACTER
17 · fedora
17
fedora
—maleprivateout
CHARACTER
18 · propeller beanie
18
propeller beanie
propeller beanie
propeller beanie
neutralprivatekept
CHARACTER
22 · duckbill cap
22
duckbill cap
cowboy hat
cowboy hat
Your name
maleprivaterenamed
CHARACTER
24 · folded paper hat
24
folded paper hat
Robin Hood hat
Robin Hood hat
Your name
maleprivaterenamed
CHARACTER
27 · cat ears
27
cat ears
cat ears
cat ears
femaleprivatekept
CHARACTER
30 · bunny ears
30
bunny ears
—femaleprivateout
CHARACTER
35 · pirate tricorn
35
pirate tricorn
pirate tricorn
pirate tricorn
maleprivatekept
CHARACTER
36 · cowboy hat
36
cowboy hat
alpine hat
alpine hat
Your name
maleprivaterenamed
CHARACTER
42 · ceremonial headdress
42
ceremonial headdress
winged viking helmet
winged viking helmet
Your name. The ceremonial headdress comes back as its own card
maleprivaterenamed, moved
CHARACTER
46 · bicorn
46
bicorn
horned viking helmet
horned viking helmet
Voted back in, 2026-09-24. Doubles the winged viking helmet on purpose.
maleprivaterenamed
CHARACTER
48 · swim cap
48
swim cap
—maleprivatedouble
CHARACTER
50 · headscarf / veil
50
headscarf / veil
witch hat
witch hat
Your name. The headscarf comes back as its own card
femaleprivaterenamed, moved
CHARACTER—
flower crown
flower crown
Festival, bride, summer. The counterweight to viking, pirate and cowboy
femaleprivatenew
CHARACTER—
fascinator
fascinator
Added 2026-09-24 for balance. Races, weddings, dressing for the occasion.
femaleceremonialnew
CHARACTER—
cloche hat
cloche hat
Added 2026-09-24 for balance. Slot 60, the alternative to Brian's sombrero.
femaleprivatenew
CHARACTER—
party hat
party hat
In the final selection, 2026-09-24.
neutralprivatenew
CHARACTER—
big hair bow
big hair bow
In the final selection, 2026-09-24.
femaleprivatenew
GEAR
1 · motorcycle helmet
01
motorcycle helmet
motorcycle helmet
motorcycle helmet
malebothkept
GEAR
2 · racing helmet
02
racing helmet
construction hard hat
construction hard hat
Your name. The racing helmet was too close to 01 anyway
neutralworkrenamed
GEAR
4 · painter's paper hat
04
painter's paper hat
knight's armour helm
knight's armour helm
Your name
maleworkrenamed
GEAR
25 · aviation headset
25
aviation headset
aviation headset
aviation headset
Back in. You called it the most important card in the set
neutralworkkept
GEAR
29 · miner's helmet
29
miner's helmet
miner's helmet
miner's helmet
maleworkkept
GEAR
37 · doctor's head mirror
37
doctor's head mirror
head mirror and stethoscope
head mirror and stethoscope
Your correction. Both objects on the card
neutralworkrenamed
GEAR
41 · firefighter helmet
41
firefighter helmet
firefighter helmet
firefighter helmet
maleworkkept
GEAR
45 · football helmet
45
football helmet
football helmet
football helmet
maleworkkept
GEAR
49 · astronaut helmet
49
astronaut helmet
astronaut helmet
astronaut helmet
neutralworkkept
GEAR—
welding mask
welding mask
We thought we had it at 19. We did not
neutralworknew
GEAR—
hairnet
hairnet
Promoted to reach 60. Says "rules I did not pick" better than any card in the set.
femaleworknew
GEAR—
beekeeper's hat and veil
beekeeper's hat and veil
Promoted to reach 60. A silhouette nothing else comes near.
neutralworknew
GEAR—
hazmat hood
hazmat hood
Promoted to reach 60. Sealed off from what you are handling.
neutralworknew
GEAR—
VR headset
VR headset
Promoted to reach 60. Handed to you, and it takes your eyes off the room.
neutralbothnew
GEAR—
eyeshade
eyeshade
Brian 2026-09-24: for finance-minded folks. The bookkeeper's visor.
neutralworknew
GEAR—
brass diving helmet
brass diving helmet
In the final selection, 2026-09-24.
maleworknew
UNIFORM
6 · jester's cap
06
jester's cap
pharaoh headdress
pharaoh headdress
Your name. A nemes
maleceremonialrenamed
UNIFORM
9 · viking helmet
09
viking helmet
jester's cap
jester's cap
Your name. Was in CHARACTER: a court hands it to you
maleworkrenamed, moved
UNIFORM
13 · showgirl headdress
13
showgirl headdress
—maleworkout
UNIFORM
19 · welding mask
19
welding mask
police hat
police hat
Your name. Was in GEAR: a badge before it is protection
maleworkrenamed, moved
UNIFORM
23 · chef's toque
23
chef's toque
chef's toque
chef's toque
neutralworkkept
UNIFORM
26 · naval dress cap
26
naval dress cap
naval dress cap
naval dress cap
maleworkkept
UNIFORM
32 · nurse's cap
32
nurse's cap
nurse's cap
nurse's cap
femaleworkkept
UNIFORM
38 · police cap
38
police cap
—maleworkout
UNIFORM
39 · crown
39
crown
tiara
tiara
Your name. This is also Birgit's question from the test group, answered
femaleceremonialrenamed
UNIFORM
40 · pilot's cap
40
pilot's cap
flight attendant cap
flight attendant cap
Your name
femaleworkrenamed
UNIFORM
44 · mortarboard
44
mortarboard
mortarboard
mortarboard
neutralworkkept
UNIFORM
47 · ornate crown
47
ornate crown
crown
crown
Your name
neutralceremonialrenamed
UNIFORM—
showgirl headdress
showgirl headdress
Your keep, freed up when 13 became the judge's wig
femaleworknew
UNIFORM—
headscarf / veil
headscarf / veil
Your keep, freed up when 50 became the witch hat
femaleprivatenew
UNIFORM—
laurel wreath
laurel wreath
In the final selection, 2026-09-24.
neutralceremonialnew

Everything that did not make the 60

Cut, doubled, displaced or on the bench. Click to see it big.

QuadrantCard Reads asLife area
EVERYDAY
fur hat
fur hat
Out 2026-09-24: two testers could not read it, even after two redraws.
femaleprivateout
EVERYDAY
swim cap
swim cap
Out 2026-09-24, Max's final selection.
neutralprivateout
EVERYDAY
everyday wig
everyday wig
Out 2026-09-24, Max's final selection.
femalebothout
EVERYDAY
rain hood, pulled up
rain hood, pulled up
Out 2026-09-24: Brian could not tell what it is.
neutralbothout
GEAR
surgical scrub cap
surgical scrub cap
Out 2026-09-24, Max's final selection.
femaleworkout
UNIFORM
ceremonial headdress
ceremonial headdress
Out 2026-09-24: Brian, stereotypical.
maleceremonialout
UNIFORM
bridal veil
bridal veil
Out 2026-09-24, Max's final selection.
femaleceremonialout
CHARACTER
bicorn
bicorn
Was drawn as a tricorn and doubled 35. Redrawn with two corners on J's note, so it now stands on its own. Voted back in.
maleprivatedouble
CHARACTER
bowler
bowler
Pink. The dressy-gentleman cluster.
maleprivateout
CHARACTER
top hat
top hat
Pink. Same cluster.
maleprivateout
CHARACTER
fedora
fedora
Pink. Same cluster.
maleprivateout
CHARACTER
tyrolean hat with badges
tyrolean hat with badges
Pink. Same cluster, and 36 covers alpine already.
maleprivateout
CHARACTER
straw boater
straw boater
Unmarked. Our call: fifth member of that cluster.
maleprivateout
GEAR
racing helmet
racing helmet
Too close to 01 motorcycle helmet.
maleworkout
GEAR
ear defenders
ear defenders
Freed when 10 became the beer helmet. Over-ear headphones covers the shape.
neutralworkout
UNIFORM
pilot's cap
pilot's cap
Freed when 40 became the flight attendant cap. Fourth stiff peaked cap.
maleworkout
EVERYDAY
work bandana
work bandana
You said it is not easy to identify. Agreed.
femalebothout
EVERYDAY
hair rollers
hair rollers
You said they read as dynamite and are not worn outside. Agreed.
femaleprivateout
GEAR
face shield
face shield
See out, stay covered. Workshop or clinic.
neutralworkbench
UNIFORM
nun's veil
nun's veil
Given, social, and a whole life in one shape. Carries a charge.
femaleworkbench
GEAR
call-centre headset
call-centre headset
The most relatable work object on this list. Collides with over-ear headphones.
femaleworkbench
EVERYDAY
balaclava
balaclava
Cold, or not being seen. Carries a charge.
malebothbench
EVERYDAY
running sweatband
running sweatband
Effort, visible.
neutralprivatebench
EVERYDAY
head torch
head torch
Light where you look. Collides with 29 miner's helmet.
neutralbothbench
CHARACTER
umbrella hat
umbrella hat
Ridiculous and practical at once.
neutralprivatebench
GEAR
chainsaw helmet
chainsaw helmet
Visor plus ear defenders plus shell. Three protections at once.
maleworkbench
UNIFORM
headset microphone
headset microphone
Card-60 candidate 2026-09-24. The presenter's and trainer's own hat, from conference stage to K-pop. Thin at card size.
neutralworkbench
CHARACTER
mascot costume head
mascot costume head
Card-60 candidate 2026-09-24. Cheerful for others, hidden inside. Japan and Korea mascots, US sports.
neutralworkbench
GEAR
baby bonnet
baby bonnet
Card-60 candidate 2026-09-24. Being looked after, or a new beginning.
neutralprivatebench
CHARACTER
sombrero
sombrero
Brian 2026-09-24: for party-minded folks. Party hat covers party, and as a costume it can read as a stereotype.
maleprivatebench
GEAR
rugby scrum cap
rugby scrum cap
If 45 football helmet does not read outside the US, this is the swap.
maleworkbench

How the 60 were chosen

1What people pick in play. Your notes on the cards players choose most (aviation headset, police hat, cat ears, astronaut, head mirror) kept those in against single out-votes.
2Can you tell what it is? Cards that two readers could not name were redrawn or taken out (fur hat, rain hood).
3No doubles and no stereotypes. Racing helmet, head torch, chainsaw helmet and pilot's cap duplicated other cards. The ceremonial headdress and the balaclava came out on your notes.
4Balance. Four groups, male, female and neutral, work and private life, and readable in North America, Europe and Asia.
5 · Theorydone

Settled

Two questions, four groups. The sorting stands.

Two questions about any hat

What is its function? Every hat has one. Some are technical: a welding mask stops sparks, a toque keeps hair out of the food, a miner's lamp lights a tunnel. Some are social: a crown signals authority, a nurse's cap signals who to approach, bunny ears signal the register of the evening. Signalling is a function in its own right, not the absence of one. Coaches will recognise the split. It is the same distinction as task orientation and people orientation.

Was it chosen or given? Some hats a person picks up. Others are conferred: awarded, issued, required, inherited.

The two questions together sort every hat into one of four groups.

GIVENCHOSEN
EVERYDAY15

chosen · technical function

  • 07bucket hat with fishing hooks
  • 11baseball cap
  • 16horse rider helmet
  • 20trapper hat
  • 21straw hat
  • 28cycling helmet
  • 33skate helmet
  • 34bobble hat
  •   over-ear headphones new
  •   wide-brim sun hat new
  •   sleep mask new
  •   earmuffs new
  •   headband new
  •   snorkel mask new
  •   shower cap new
CHARACTER16

chosen · social function

  • 08wizard hat
  • 10beer helmet
  • 18propeller beanie
  • 22cowboy hat
  • 24Robin Hood hat
  • 27cat ears
  • 35pirate tricorn
  • 36alpine hat
  • 42winged viking helmet
  • 46horned viking helmet
  • 50witch hat
  •   flower crown new
  •   fascinator new
  •   cloche hat new
  •   party hat new
  •   big hair bow new
GEAR16

given · technical function

  • 01motorcycle helmet
  • 02construction hard hat
  • 04knight's armour helm
  • 25aviation headset
  • 29miner's helmet
  • 37head mirror and stethoscope
  • 41firefighter helmet
  • 45football helmet
  • 49astronaut helmet
  •   welding mask new
  •   hairnet new
  •   beekeeper's hat and veil new
  •   hazmat hood new
  •   VR headset new
  •   eyeshade new
  •   brass diving helmet new
UNIFORM13

given · social function

  • 06pharaoh headdress
  • 09jester's cap
  • 19police hat
  • 23chef's toque
  • 26naval dress cap
  • 32nurse's cap
  • 39tiara
  • 40flight attendant cap
  • 44mortarboard
  • 47crown
  •   showgirl headdress new
  •   headscarf / veil new
  •   laurel wreath new
TECHNICAL FUNCTIONSOCIAL FUNCTION

The grid is the final 60. Cards marked new are not in your prototype. The card-by-card comparison is in section 3.

6 · Literaturedone

Settled

None of the reading goes into the box.

Stays out of the product

Decided: none of the reading goes into the box. No citations on the cards, none in the booklet, no bibliography. A coach opening this deck does not need a reading list, and a name on a card starts an argument about the name instead of the hat.

The reading stays where it belongs, on file with us. It is there so we can answer a hard question in a sales call, defend the sorting to a training school, or write a conference proposal. Not so a buyer can check our homework.

On file: Bogatyrev 1937, Stone 1962, Joseph and Alex 1972, Linton 1936, and the sources that argue against us. Kept in the effort folder, not in the product.

●7 · Method and rulesin progress

To decide

  • Anything wrong or missing in the methods? Check-in, a hat for someone else and role crafting come from your notes.
  • Do the shortened prompts on pages 21 and 22 still work for you?

The methods moved into the guide (pages 11 to 22) and were rewritten there. Please comment on them in the guide.

Open the guide (PDF)

●8 · Packagingin progress

To decide

  • Whose name goes on the front, and whose on the back.

Who picked what

PickAlso likes
Max1 · Scattered hats—
Brian1 · Scattered hats2 · One hat, big, and 5 · Stacked tower (mail, 24 September).

Both of you pick 1. Styles 6 to 10 are new since then, and nobody has voted on them yet.

Packaging: ten styles

Portrait cc box, two parts, lift-off lid, shot the way the emoli set is shot so the two can be compared directly: box, printed guide, and a fan of cards. All ten carry the name Hats We Wear! and the subtitle. The type here is indicative, not set: the real layout comes next, against the emoli artwork, with the metaFox fox, the card count and the back-panel copy in place. Click any image to see it big.

1 · Scattered hats MaxBrian
The emoli formula. Small hats loose across a cream box, empty space in the middle for the name. Sits in the range without a second look, and buyers who own one metaFox set will recognise it immediately. The safest of the five and the least memorable.
2 · One hat, big Brian likes
One hat filling a navy box. Strongest of the five at three metres and on a marketplace thumbnail. The risk is that the whole product then reads as being about chefs, so the hero hat has to be chosen carefully or rotated across print runs.
3 · Colour grid
Six colour blocks, one hat each. The box shows you what is inside, because a colour per card is exactly what the deck is. The lid line cuts the grid, which looks deliberate when the box is closed and untidy when it is open.
4 · Quiet, tone on tone
One colour, the hat only a shift in value. The most grown-up of the five and the best fit for a corporate or therapy buyer. It also hides the product: nothing on the shelf tells you this is 60 colourful cards.
5 · Stacked tower Brian likes
Hats stacked up the box, one on the next. Says "many hats, one person" without a word of copy, which is the deck's whole idea. The tall stack fits a portrait box better than any other idea here, and the lid cuts the tower in a way that reads as part of the joke.

Five more, each a different idea

Round two, 24 September. The hats in the card fans below are placeholders from the image model. Only the box design counts.

6 · Hat rack
A row of pegs with five hats hanging on it, like a hallway at home. Says "hats you take off and put on". Navy, so it sits well next to the other sets.
7 · Die-cut window
A hat-shaped hole in the lid shows the top card inside. The one design here that changes the box itself, so it costs more to make. Change the top card and the window shows a different hat.
8 · Type as the picture
The name is the design, with one small party hat on the H. Easy to read from far away and on a small online picture. Only a little of the deck shows.
9 · Shadow swap
A cap that throws the shadow of a crown: the hat you wear and the hat you would like to wear. Shows the idea of the deck with no words.
10 · Hatbox
Stripes, a ribbon and a shop label, like an old hat-shop box. Looks like a gift on a shelf. No hat on the box at all.

Watch in the layout for style 1: the title sits in the middle of the scatter, so the hats have to move further out than in this render. If not, the name competes with the artwork.

Next step: the exact layout against the emoli artwork in the shared Drive folder.

9 · Namedone

Settled

The set is called Hats We Wear! — 60 Hats for coaching, training and facilitation. Title case, and We because the deck is mostly played with teams.

Chosen: Hats We Wear! — 60 Hats for coaching, training and facilitation. Brian's suggestion: title case, and We because the deck is mostly played with teams. The twenty we looked at before stay below for the record.

Twenty names

Ranked. The range next door is "My Purpose", "Speak Up", "What Really Matters!", "How do you feel?", so short and plain beats clever, and a question is on-format.

NameWhy
1Whose Hat?The whole theory in two words. Chosen or given, asked out loud. Question format, like half the range.
2Many HatsPeople already say this about themselves. Nothing to explain, and it survives translation into every market we sell in.
3Does It Fit?Hats fit or they do not. So do roles. The coaching question and the object are the same sentence.
4Which Hat?Plainest possible. Slightly weaker than "Whose", which carries the given-or-chosen idea too.
5Hat CheckThe cloakroom and the self-check at once. Reads better in English than in German.
6The Hat I WearFirst person, warm, matches "My Beliefs" and "My Purpose".
7Under the HatPoints at the person rather than the role. Good for the therapy buyer.
8Given or ChosenThe axis as the name. Honest and a little dry.
9Hats I Didn't ChooseNames the insight directly. Long, and it commits the deck to one half of itself.
10Two HatsThe idiom for doing two jobs at once. Might read as a two-card product.
11Roles We WearSays what it is with no metaphor left. Safe, forgettable.
12Take Off Your HatAn instruction, and a good one. Slightly aggressive on a shelf.
13Hat RackWhere all your roles hang when you are not wearing them. Nice object, weak as a title.
14Caps and CrownsShows the range of the deck in three words. Sounds like a history book.
15What Hat Today?A morning question. Warm, and it works as a daily-practice deck.
16Swap HatsThe move the deck actually teaches. Reads as a game, not a tool.
17My HatsBluntly on-format with the range. Almost too plain.
18Pick a HatThe first instruction of every round. Not a title so much as a rule.
19The Wrong HatStraight from the founding line. Negative on a box front.
20Wear It WellWarmest of the twenty and the least specific.

Deliberately not on the list: anything with a number in it, because the card count has moved twice already; and anything using "Thinking Hats", because that is de Bono's and it is a different model.

10 · Languagedone

Settled

Guide in EN, DE, IT and FR. The cards carry no words at all.

One deck, every market

Nothing is printed on a card. No name, no number, no prompt. That makes the 60 cards themselves language-free, so one print run serves every market and there is no German edition and English edition to keep in step. That is worth more than it sounds: it halves the stock, it removes the worst reprint risk.

Only the guide carries language, and it is short by design, so four languages make a booklet and not a brick. EN, DE and IT are set.

EN, DE, IT and FR. French covers France, the Belgian and Swiss buyers who already order from us, and Quebec at no extra cost. Four languages in a short guide is a booklet, not a brick.

What this settles beyond the guide: no French card edition is ever needed, because there is nothing on a card to translate. One print run, one stock line, one reprint.

11 · Pricedone

Settled

39.95 EUR.

39.95 EUR

Not a guess. It is the shelf price of every coaching-card set in our range: "My Purpose", "Speak Up", "My Beliefs", "How do you feel?" and "What do you need?" are all 39.95. Sitting on the same number keeps the range legible and keeps this deck off the discount end of it.

Around 45 USD. Your notes had 30 to 40 dollars and your testers said anywhere from 20 to 99, so 39.95 sits inside what they told you. The cc format and the shared box are what make that number work with a printed guide in the box.

●12 · Bookletin progress

To decide

  • Pages 23 and 24: is your bio correct, and may we use your photo and logo from lizardbrain.com?
  • Which email should the guide show: hello@lizardbrain.com only, or yours too?
  • One booklet in four languages, or four booklets.

The guide, first version for your review

70 x 110 mm, 28 pages, the same format and layout as our other in-box guides. It sits in the box with the cards.

Open the guide (PDF)

What is in it

Pages
1-10Cover, about the deck, the two questions, the four groups (one page each), why cards, card anatomy.
11-13How every method works: step 1, hand out the cards; step 2, talk it through.
14-18Methods for groups: the hat round, colour sorting, check-in, a hat for someone else, role crafting.
19-20Methods for one-to-one: the hats in your life, wear/want/expect.
21-22Prompts, taken from your five prompt sets and shortened.
23-24About you and about Lizard Brain, written from lizardbrain.com, with your photo and logo from there.
25-28metaFox pages and the back cover.
●13 · Open questionsin progress

Answered: the card selection, the name (Hats We Wear!), the packaging (style 1), the back (group colour, final design by John Paul), the look over 60 (all 60 drawn), the drawn style over photography, and colour-coding the groups (on the back only, never on the front). One question is still open.

  1. How useful is the sorting to you? You have run this with real groups and we have not. Does the four-way split describe what you actually see people pick? And could it become part of how the exercises are framed, rather than only a way of organising the deck?

metaFox, updated 25 September 2026: the guide, first version, and refreshed card colours. The illustrations are not final print art yet.